Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential trend homes on the globe. Its world success wasn't crafted by regular marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality communicate louder than reputation. This unconventional method turned the inspiration for CDG’s around the world expansion.
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CDG gained Worldwide notice by presenting clothes that turned down traditional Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of worldwide manner editors and consumers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's name was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter collection addressed the strategy on the persona,[15] the other ways to present one's self to the world. Fusing personalized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.
CDG crafted a strong distribution method by positioning its solutions in best luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer use of elite clients globally though preserving its creative integrity.
In 2017, the company introduced a brand new fragrance, Concrete, and marked its start in the US that has a dinner curated because of the artist and chef, Laila Gohar.
Each and every retail store was created as an inventive Area, boosting CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.
While using the rise of internet shopping, CDG expanded its arrive at by providing collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the earth, encouraging CDG reach international mainstream visibility although keeping real to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The business also creates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]